Monday, 16 March 2009

Marketing and Celebrities


A good application of marketing requires careful market research, product planning packing price promotion and distribution. This can be true to people and also to products with some differences. A detergent simply stays into supermarket shell with out doing any drugs hitting any reporters or firing its managers, things that can happen when dealing with celebrities and them impossible behavior.
In different sectors we can see that the contribution of marketing to increase the prestige of someone it varies.
There are three basics strategies to set a celebrity in the market:
· Sell strategies:
The celebrity must create an interested for the qualities and characteristics of the product.
· Enhancement of the product strategies:
I this case the product get prettier, modern exciting packing so it can be better sold.
· The for filling of a need:
By using several told such as: opinion survey we can know what consumers want and them choose the perfect product.

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