Multiculturalism

The multiculturalism happens when a lot of people of different cultures get together in a specific place, city or country.
The man reason why this happens is immigration that lead to the formation of different social groups.
This may be kept out of society by the population of the country that will use racists attitudes, discrimination and xenophobia, for example. So there is people with different culture habits and rules in the same place, which may taken them to assume different attitudes such as ethnocentrism, cultural relativism and interculturalism.
In the ethnocentrism there are people that watch other cultures always thinking of their own. This kind of people considers its culture as a superior own and wants over rule all the other ones. So to preserve their superior culture the ethnocentric beings to have negative attitudes such as: xenophobia (foreigner hate) and racism (violent actions which the man target are several ethnic groups).
In the cultural relativism all cultures are considered important enough to be protected and each person should live according to his own values, not having any kind of dialogue or contact with any other culture.
In the interculturalism there is respect for all the cultures and equality between them is supported. There is also a dialogue and contact between cultures. This kind of dialogues will allow the enrichment of the cultures.
Nowadays it’s necessary to have shared group moral values such as the human rights and liberty and equality, the respect for different cultures.

Fast-Food

Nowadays fast-food is a place that offer us comfort and convenience at low cost. Because of our necessity of not losing any time and also the comfort of this type of restaurants make us believe that we have nothing to lose.
But is precisely the opposite that happens because this kind of food may cause serious health problems as the ingredients are not very healthy. As a matter of food , there is a documentary directed by Morgan Spurlock named “Super Size Me”, in which the director tries to make a connection between some health problems and fast-food, by testing his own body eating MacDonald’s fast-food for a month.
Before all that he did extensive medical exams that proved that he was in excellent health. But at the end of the month of eating fast-food at all meals the director began to fell behest pains breathing difficulties the pressure, insomnia and shakes. In the 20th they is liver failed but still ménage to and is “diet” going 12 Kg.
This was mainly caused by the great amounts of fat sugar and salt of ingredients that are used in fast-food. In big quantities may have serious consequences as Spurlock shown.
We should only eat a small quantity of this kind of food and have an healthy diet which have vegetables.

Marketing and Celebrities

A good application of marketing requires careful market research, product planning packing price promotion and distribution. This can be true to people and also to products with some differences. A detergent simply stays into supermarket shell with out doing any drugs hitting any reporters or firing its managers, things that can happen when dealing with celebrities and them impossible behavior.
In different sectors we can see that the contribution of marketing to increase the prestige of someone it varies.
There are three basics strategies to set a celebrity in the market:
· Sell strategies:
The celebrity must create an interested for the qualities and characteristics of the product.
· Enhancement of the product strategies:
I this case the product get prettier, modern exciting packing so it can be better sold.
· The for filling of a need:
By using several told such as: opinion survey we can know what consumers want and them choose the perfect product.

Consumerism

Modern society has a huge tendency to consume without necessity, especially in the USA. People spend and purchase things at the frenetic rhythm.
Nowadays, teenagers are demanding consumers, they don’t want cheap products, but usually prefer what is more expensive, because these products make them feel better and believe that with expensive things, they can integrate in certain groups and be accept.
The consumerism is very good for mundial economic, but brings serious consequences to the society and to our planet. The consumerism in the society influences people to spend more that they should with the excessive acquisition of unnecessary products.
Our planet will also suffer serious consequences because the level of trash will also increase. Reducing the number of sites to put it and so its accumulation will contaminate rivers, seas and soils.
This situation eventually will bring to extinction some species of animals and plants.